On-Site Optimization: What are the Pressing Considerations?

Website Considerations: Ideas for Engagement on Your Blog
By Jan Ashby

Jan Ashby

Optimizing your website for visitors, as well as search engines, is a wise approach. After all, you certainly want to think of your blog readers first – before the search engines. Yet you want to keep the search engines in mind.

Now, while there are many guidelines and tips from Google, you ultimately want to create a website that contains posts which are well liked by your readers. So you want to create SOLID content for your blog (the blog can be on the “back end” of the website), and you also want to encourage engagement. You could do this by having a forum attached to your website, where people can come & make inquiries.

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Internet Marketing For Local Business: Google Plus and Social Media

HOW TO EVALUATE YOUR SOCIAL MEDIA CAMPAIGN

By Jan Ashby

“Overwhelm” – a word often used to demonstrate the confusion companies feel regarding social media.

The problem is two-fold:

  • Establishing an online presence with social media takes a concerted, continuous effort.  You must be consistent, and bear in mind that returns will not be “overnight”.
  • You need to ensure you are using social media correctly – in a way which makes sense for your company

To clarify this picture, ask yourself the following:

First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.

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